Proceedings of the 2016 2nd International Conference on Economy, Management, Law and Education (EMLE 2016)

Research on Strategic Performance Evaluation of Bright Dairy

Authors
Maomao Chen
Corresponding Author
Maomao Chen
Available Online December 2016.
DOI
https://doi.org/10.2991/emle-16.2017.61How to use a DOI?
Keywords
Balanced Score Card; Social Responsibility; Bright Dairy
Abstract
As an effective performance evaluation system, Balanced Score Card has always been a hot topic in academic research. It shows the strategic trajectory of the organization through the interrelated causal relationship between financial, customer, internal processes and learning and development. Balanced Score Card is the most popular performance evaluation system, but there are still some problems that can't be neglected in practical application. Based on the analysis of domestic and foreign scholars' research, this paper takes Bright Dairy as the research object and embeds social responsibility into the BSC theory, trying to build a more comprehensive strategic performance evaluation system to be in line with the requirements of the times. The combination of quantitative and qualitative indicators can be more reasonable and comprehensive to discover the advantages and disadvantages of enterprises, to improve the level of business management through timely feedback and strategic adjustment, and ultimately to achieve the strategic objectives of enterprises, which is theoretically and practically significant.
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Proceedings
2016 2nd International Conference on Economy, Management, Law and Education (EMLE 2016)
Part of series
Advances in Economics, Business and Management Research
Publication Date
December 2016
ISBN
978-94-6252-291-6
ISSN
2352-5428
DOI
https://doi.org/10.2991/emle-16.2017.61How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Maomao Chen
PY  - 2016/12
DA  - 2016/12
TI  - Research on Strategic Performance Evaluation of Bright Dairy
BT  - 2016 2nd International Conference on Economy, Management, Law and Education (EMLE 2016)
PB  - Atlantis Press
SP  - 267
EP  - 272
SN  - 2352-5428
UR  - https://doi.org/10.2991/emle-16.2017.61
DO  - https://doi.org/10.2991/emle-16.2017.61
ID  - Chen2016/12
ER  -