Assessment for Food Cold Chain Logistics Use Willingness under the Applied Transformation Taking Changle District Residents as an Example
Mei Chiao Lai, Chin Jung Lin, Chien Jen Hung
Mei Chiao Lai
Available Online December 2016.
- https://doi.org/10.2991/emle-16.2017.22How to use a DOI?
- food cold chain logistics; UTAUT; use willingness
- Based on the Unified Theory of Acceptance and Use of Technology, UTAUT, this study is to discuss the public's acceptance and use willingness of food cold chain logistics, and to supervise the influence factors and level to food cold chain logistics use willingness, and also to supervise its actual use situation. The study finds that the influences factors of cold chain logistic use willingness, from large to small, are social influence, performance expectations, mental and physic efforts expectations, which means that under the public important participant support on the food cold chain logistics, the use willingness of the food cold chain logistics is relatively higher; on the contrary, it is relatively lower. Then, if the public can clearly understand the importance, convenience, benefits of the cold chain logistics, and when the public use the cold chain logistics, the user interface can be more friendly, the network speed can be fast enough, and the usage can be more smoothly and pleasantly, the use willingness of cold chain logistics also will become higher.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Mei Chiao Lai AU - Chin Jung Lin AU - Chien Jen Hung PY - 2016/12 DA - 2016/12 TI - Assessment for Food Cold Chain Logistics Use Willingness under the Applied Transformation Taking Changle District Residents as an Example BT - 2016 2nd International Conference on Economy, Management, Law and Education (EMLE 2016) PB - Atlantis Press SP - 105 EP - 109 SN - 2352-5428 UR - https://doi.org/10.2991/emle-16.2017.22 DO - https://doi.org/10.2991/emle-16.2017.22 ID - Lai2016/12 ER -