Agent-based Modeling of Consumer Purchase Decision-making Process considering Quality of Web

DOI

10.2991/emle-16.2017.15How to use a DOI?

Keywords

agent-based modeling; consumer purchase decision; motivation function; quality of website omponent

Abstract

The problem of consumer purchase decision-making has been of great interest of researchers. The traditional model of mathematics and statistics is a static process. However, consumer purchase decision-making includes many fields, which is a social process of complexity. So, this paper builds an agent-based model of consumer purchase decision-making. Moreover, an agent-based frame structure of the consumer's purchasing behaviors considering quality of website is proposed. The frame structure is a motivation function that involves price of commodity, quality of commodity, and quality of web. In the future, the agent-based model need to be executed in the simulation platform and validated systematically.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Nan Zhang
PY  - 2016/12
DA  - 2016/12
TI  - Agent-based Modeling of Consumer Purchase Decision-making Process considering Quality of Web
BT  - Proceedings of the 2016 2nd International Conference on Economy, Management, Law and Education (EMLE 2016)
PB  - Atlantis Press
SP  - 77
EP  - 79
SN  - 2352-5428
UR  - https://doi.org/10.2991/emle-16.2017.15
DO  - 10.2991/emle-16.2017.15
ID  - Zhang2016/12
ER  -