Strategy Research on Finance Image of Small and Medium Enterprises in China
- 10.2991/emle-15.2015.33How to use a DOI?
- Small and Medium Enterprise (SME); finance image; SWOT method; strategy research
Corporate finance image is a reflection of overall strength of enterprise in the market. This paper analyzes the factors of restricting the good finance image, and establishes the strategies of developing finance image from the perspective of SWOT. Its aim is to improve Small-medium Enterprise financial image.
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Aili Wu PY - 2015/11 DA - 2015/11 TI - Strategy Research on Finance Image of Small and Medium Enterprises in China BT - Proceedings of the 2015 International Conference on Economics, Management, Law and Education PB - Atlantis Press SP - 145 EP - 147 SN - 2352-5398 UR - https://doi.org/10.2991/emle-15.2015.33 DO - 10.2991/emle-15.2015.33 ID - Wu2015/11 ER -