Research on the Marketing Strategy of the Clothing Store in the Era of Electronic Commerce
- 10.2991/emle-15.2015.16How to use a DOI?
- e-commerce; clothing; store; marketing New characteristics of Chinese graphic design
Traditional clothing sales model has been strongly impacted by the persistent overheating trend of the electronic commerce. In order to cope with the great change of this marketing model, many clothing enterprises have also joined the trend of the network businessman, and try to dominate the situation. This paper starts the research from three aspects. First of all, analyze the typical advantages of e-commerce marketing; second, do a comparison between the e-commerce marketing mode and the store marketing mode, and seek the disadvantages of the store marketing mode; finally, find the solution to drawbacks of the store marketing mode. It is aimed to change the store retail mode, to adapt to changes in the environment, and reach the highest benefit.
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yachang Wang PY - 2015/11 DA - 2015/11 TI - Research on the Marketing Strategy of the Clothing Store in the Era of Electronic Commerce BT - Proceedings of the 2015 International Conference on Economics, Management, Law and Education PB - Atlantis Press SP - 66 EP - 69 SN - 2352-5398 UR - https://doi.org/10.2991/emle-15.2015.16 DO - 10.2991/emle-15.2015.16 ID - Wang2015/11 ER -