A Preliminary Study on the Application of Logistics Distribution Strategy in B2C E-commerce Enterprises
Available Online April 2016.
- https://doi.org/10.2991/emim-16.2016.320How to use a DOI?
- B2C e-commerce; Logistics distribution; Third party logistics; Strategy
- The essence of logistics strategy application is to deliver goods for the customer timely and accurately, but the logistics distribution is a bottleneck in the development of commerce mode of B2C e-commerce environment. The development of electronic commerce has put forward new requirements to the B2C logistics. In this paper, on the basis of analyzing some relatively successful B2C enterprises about their distribution system features, we explore the strategies on logistics distribution for B2C e-commerce.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Chun Deng PY - 2016/04 DA - 2016/04 TI - A Preliminary Study on the Application of Logistics Distribution Strategy in B2C E-commerce Enterprises BT - 6th International Conference on Electronic, Mechanical, Information and Management Society PB - Atlantis Press SN - 2352-538X UR - https://doi.org/10.2991/emim-16.2016.320 DO - https://doi.org/10.2991/emim-16.2016.320 ID - Deng2016/04 ER -