Study on Differentiated Service Scheme in Power Supply Enterprises

DOI

10.2991/emim-16.2016.52How to use a DOI?

Keywords

Power marketing; Differentiated services; Service promotion; Qualified service

Abstract

Competition among power enterprises has become increasingly fiercer with the break of national monopoly, industrial monopoly and resource monopoly. Under such economic environment, it can’t adapt to customers’ demands only by relying on qualified power service; instead, it has become a key means to win the competition by offering differentiated products and services. Meanwhile, the development layout of market has also changed to some extent with the change of business concept. Therefore, in order to meet the demands of current economic development, power supply enterprises should also change the internal business concepts as well as the scheme so as to formulate appropriate and strategic development plans with constant improvement on power structure. In this paper, the marketing status of power system and the basic theories of differentiated service will be elaborated so as to propose concrete marketing strategies for differentiated services in the end.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hao Huang
PY  - 2016/04
DA  - 2016/04
TI  - Study on Differentiated Service Scheme in Power Supply Enterprises
BT  - Proceedings of the 6th International Conference on Electronic, Mechanical, Information and Management Society
PB  - Atlantis Press
SP  - 235
EP  - 237
SN  - 2352-538X
UR  - https://doi.org/10.2991/emim-16.2016.52
DO  - 10.2991/emim-16.2016.52
ID  - Huang2016/04
ER  -