Study on the Application of Power Marketing Inspection in Marketing Management Information System

DOI

10.2991/emim-16.2016.11How to use a DOI?

Keywords

Power marketing inspection; Management of electricity fees; Inspection management

Abstract

With the development of social economy as well as science technology, power enterprises are paying more attention to power marketing management so as to raise enterprises’ core competitiveness. At present, marketing inspection has been widely applied to power management, which is good for conducting marketing inspection, reducing power marketing errors, improving quality of service, decreasing customer complaint, promoting business management and publicizing enterprise image. It is an important means for maximizing business interest with certain active effect on power management. However, there are many problems existing in Chinese power marketing inspection with serious effect on the development of Chinese power enterprises, which need to be solved necessarily. In this paper, the existing problems and resolutions are proposed for current power marketing inspection with certain related suggestions to administrate and control current power marketing inspection so as to standardize power industry and promote the marketing efficiency in power market.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Yichao Zheng
PY  - 2016/04
DA  - 2016/04
TI  - Study on the Application of Power Marketing Inspection in Marketing Management Information System
BT  - Proceedings of the 6th International Conference on Electronic, Mechanical, Information and Management Society
PB  - Atlantis Press
SP  - 36
EP  - 38
SN  - 2352-538X
UR  - https://doi.org/10.2991/emim-16.2016.11
DO  - 10.2991/emim-16.2016.11
ID  - Zheng2016/04
ER  -