Proceedings of the 2nd International Conference on Economics and Management, Education, Humanities and Social Sciences (EMEHSS 2018)

The Exploration and Innovation of E- Marketing Curriculum Reform Model Based on TOPCARES-CDIO Philosophy

Authors
Xiu Tang, Yanqi Wang, Guangning Pu
Corresponding Author
Xiu Tang
Available Online March 2018.
DOI
10.2991/emehss-18.2018.83How to use a DOI?
Keywords
E-Marketing, TOPCARES-CDIO, Competition teaching integration.
Abstract

This research is based on enterprises' needs for personnel in the major of Electronic Commerce under "Internet+" environment, combined with standards and requirements for the talent training scheme, and the cultivation of students' ability for E-commerce enterprise to design lessons. The curriculum design is also based on CDIO (Conceive, Design, Implement, Operation) mode of cultivating talents, and built with characteristic of Chengdu Neusoft Institute's TOPCARES - CDIO "eight ability index system. The key point of this article is to represent how to drive the learning motivation of students through the process of E-marketing competition teaching methods combined with traditional teaching methods, by giving the actual task-driven project to track and give feedback during the teaching, as well as integrating TOPCARES-CDIO education philosophy into the E-Marketing course teaching.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2nd International Conference on Economics and Management, Education, Humanities and Social Sciences (EMEHSS 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
March 2018
ISBN
978-94-6252-476-7
ISSN
2352-5398
DOI
10.2991/emehss-18.2018.83How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Xiu Tang
AU  - Yanqi Wang
AU  - Guangning Pu
PY  - 2018/03
DA  - 2018/03
TI  - The Exploration and Innovation of E- Marketing Curriculum Reform Model Based on TOPCARES-CDIO Philosophy
BT  - Proceedings of the 2nd International Conference on Economics and Management, Education, Humanities and Social Sciences (EMEHSS 2018)
PB  - Atlantis Press
SP  - 418
EP  - 424
SN  - 2352-5398
UR  - https://doi.org/10.2991/emehss-18.2018.83
DO  - 10.2991/emehss-18.2018.83
ID  - Tang2018/03
ER  -