The Exploration and Innovation of E- Marketing Curriculum Reform Model Based on TOPCARES-CDIO Philosophy

DOI

10.2991/emehss-18.2018.83How to use a DOI?

Keywords

E-Marketing, TOPCARES-CDIO, Competition teaching integration.

Abstract

This research is based on enterprises' needs for personnel in the major of Electronic Commerce under "Internet+" environment, combined with standards and requirements for the talent training scheme, and the cultivation of students' ability for E-commerce enterprise to design lessons. The curriculum design is also based on CDIO (Conceive, Design, Implement, Operation) mode of cultivating talents, and built with characteristic of Chengdu Neusoft Institute's TOPCARES - CDIO "eight ability index system. The key point of this article is to represent how to drive the learning motivation of students through the process of E-marketing competition teaching methods combined with traditional teaching methods, by giving the actual task-driven project to track and give feedback during the teaching, as well as integrating TOPCARES-CDIO education philosophy into the E-Marketing course teaching.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiu Tang
AU  - Yanqi Wang
AU  - Guangning Pu
PY  - 2018/03
DA  - 2018/03
TI  - The Exploration and Innovation of E- Marketing Curriculum Reform Model Based on TOPCARES-CDIO Philosophy
BT  - Proceedings of the 2nd International Conference on Economics and Management, Education, Humanities and Social Sciences (EMEHSS 2018)
PB  - Atlantis Press
SP  - 418
EP  - 424
SN  - 2352-5398
UR  - https://doi.org/10.2991/emehss-18.2018.83
DO  - 10.2991/emehss-18.2018.83
ID  - Tang2018/03
ER  -