Analysis on Perceived Value of Different Services by Online Group Buying in China

DOI

10.2991/emeeit-15.2015.74How to use a DOI?

Keywords

Group Buying, Perceived Value, Non-monetary Costs

Abstract

By classifying the services provided by online group buying website in China into 3 types, restaurant service, entertainment service, travel and hair body care service, the paper aimed to examine the differences of the perceived value for those services. Empirical data was collected from a survey of online group buying users in China. The results of the empirical analysis indicate that customer's perceived value vary from service by service. There is a significant difference between entertainment service and other two kinds of services. Perceived value of the restaurant service is not significantly different from the Travel and hair body care service.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qinfang Li
AU  - Shixiang Zhang
PY  - 2015/11
DA  - 2015/11
TI  - Analysis on Perceived Value of Different Services by Online Group Buying in China
BT  - Proceedings of the 2015 International conference on Engineering Management, Engineering Education and Information Technology
PB  - Atlantis Press
SP  - 382
EP  - 387
SN  - 2352-538X
UR  - https://doi.org/10.2991/emeeit-15.2015.74
DO  - 10.2991/emeeit-15.2015.74
ID  - Li2015/11
ER  -