Study on Product Configuration Based on Preference of Consumer

DOI

10.2991/emeeit-15.2015.50How to use a DOI?

Keywords

Conjoint analysis, purchase preference of consumer, product configuration

Abstract

In order to increase market competition of enterprise products by blending Purchase Preference of Consumer (PPC) in product configuration design. A configuration model of product based on PPC was established, which effectively integrated Configuration Units (CU) and Configuration Rules(CR) and Configuration Constraints (CC) at the core with Generic Units(GU),The solution of analysis on PPC was presented based on conjoint analysis method, and an algorithm for solving consumer utility value of CU based on SPSS software was given. An algorithm system was designed for configuration scheme solving with objective of maximize PPC satisfaction. Finally, a configurable computer case was presented to verify the effectiveness and feasibility of the presented approach.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lanhua Zhou
AU  - Fuhong Zeng
PY  - 2015/11
DA  - 2015/11
TI  - Study on Product Configuration Based on Preference of Consumer
BT  - Proceedings of the 2015 International conference on Engineering Management, Engineering Education and Information Technology
PB  - Atlantis Press
SP  - 246
EP  - 251
SN  - 2352-538X
UR  - https://doi.org/10.2991/emeeit-15.2015.50
DO  - 10.2991/emeeit-15.2015.50
ID  - Zhou2015/11
ER  -