The Exploration and Research of Home Medical Supplies Online to Offline "Individual Customization" Marketing Model

DOI

10.2991/emcs-15.2015.147How to use a DOI?

Keywords

Home-medical supplies; Individual customization; Marketing; Match service

Abstract

The outstanding problem of China's current home medical devices market is enough supply and demand, but consumers could not obtain the suitable products for themselves. Lacking of the matching service is the major reason. Home medical device "individual customization" by matching the custom, high-level custom and online trade, services in offline mode, aims to build a bridge between the suppliers and customer,through the comprehensive service, in order to achieve the purpose of match between "product supply" and "customer needs".

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yarong Hu
AU  - Binfeng Xu
AU  - Yehong Li
PY  - 2015/01
DA  - 2015/01
TI  - The Exploration and Research of Home Medical Supplies Online to Offline "Individual Customization" Marketing Model
BT  - Proceedings of the International Conference on Education, Management, Commerce and Society
PB  - Atlantis Press
SP  - 719
EP  - 722
SN  - 2352-5398
UR  - https://doi.org/10.2991/emcs-15.2015.147
DO  - 10.2991/emcs-15.2015.147
ID  - Hu2015/01
ER  -