Proceedings of the International Conference on Education, Management, Commerce and Society

Analysis on Value added Equilibrium of Enterprise Marketing Networks

Authors
Xiaohong Qin, Yonghong Du
Corresponding Author
Xiaohong Qin
Available Online January 2015.
DOI
10.2991/emcs-15.2015.145How to use a DOI?
Keywords
Enterprise marketing networks; Marketing channels; Value added; Game theory Value added Equilibrium
Abstract

Enterprise marketing networks has evolved into complex marketing networks from chain of marketing channel. However, current enterprise marketing networks has studied more limited to game decision-making of the single channel between upstream and downstream members. To considering the marketing channels of enterprise marketing networks has complex competitive relationship, the article has build the enterprise network marketing value equilibrium model, and has studied the different marketing channels of static game decision-making and under asymmetric information and cost game decision making.The article has from an example to explain the model of economic significance.

Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Education, Management, Commerce and Society
Series
Advances in Social Science, Education and Humanities Research
Publication Date
January 2015
ISBN
10.2991/emcs-15.2015.145
ISSN
2352-5398
DOI
10.2991/emcs-15.2015.145How to use a DOI?
Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Xiaohong Qin
AU  - Yonghong Du
PY  - 2015/01
DA  - 2015/01
TI  - Analysis on Value added Equilibrium of Enterprise Marketing Networks
BT  - Proceedings of the International Conference on Education, Management, Commerce and Society
PB  - Atlantis Press
SP  - 710
EP  - 714
SN  - 2352-5398
UR  - https://doi.org/10.2991/emcs-15.2015.145
DO  - 10.2991/emcs-15.2015.145
ID  - Qin2015/01
ER  -