Corporate Social Responsibility in New Media Times -A Case Analysis of Master Kong
- DOI
- 10.2991/emcs-15.2015.34How to use a DOI?
- Keywords
- CSR; New media; Stakeholder; Target audience; Communication
- Abstract
The CSR is designed to meet the ethical,legal, and public expectations that society has of business,which has a direct impact on branding image and corporation reputation.Especially in the new media times, social network has be seen as the essential part of everybody’s life,almost every actions the corporate took can be recorded and broadcasted in one second.Many business firms have started to use weibo,wechat and other new media ways to advertising their CSR mission that go beyond legal requirements and fill the regulatory vacuum in global governance.The Taiwanese company Master Kong is a famous instant food and drink company which developed their global market since 1980s.In the aspect of corporate social responsibility,with the spirit of “sustainable management to contribute to the community”, it made huge investment to sponsor football teams , green works as well as education support.In this paper, I want to take Master Kong as an example to see how the corporate can do a good CSR plan in new media times,an online survey was did both in mainland China and HongKong to evaluate its operation effect. At last,implications and recommendations for enhancing CSR operation in new media times are provided.
- Copyright
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Wanwan Wang PY - 2015/01 DA - 2015/01 TI - Corporate Social Responsibility in New Media Times -A Case Analysis of Master Kong BT - Proceedings of the International Conference on Education, Management, Commerce and Society PB - Atlantis Press SP - 160 EP - 165 SN - 2352-5398 UR - https://doi.org/10.2991/emcs-15.2015.34 DO - 10.2991/emcs-15.2015.34 ID - Wang2015/01 ER -