Study on the Dilemma and Strategies for Insurance Marketing in Western Ethnic Areas

DOI

10.2991/emcm-16.2017.186How to use a DOI?

Keywords

Ethnic regions; Insurance marketing; Insurance depth; Insurance density; Product innovation

Abstract

This paper is going to study on the insurance marketing of western ethnic areas of china, trying to find out the solutions for its dilemma and analyze the reasons with effective measures. The research methods adopted in this paper mainly include qualitative examination, quantitative examination and comparative studies. Based on the study, we will find out that the elements creating the dilemma for insurance marketing in western ethnic areas include social public, insurance companies and government policies. This paper aims to come up with some suggestions for the local insurance companies and affect the government policies. Therefore, the study will have important theoretical values as well as realistic meanings.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jianshen Zhang
PY  - 2017/02
DA  - 2017/02
TI  - Study on the Dilemma and Strategies for Insurance Marketing in Western Ethnic Areas
BT  - Proceedings of the 2016 7th International Conference on Education, Management, Computer and Medicine (EMCM 2016)
PB  - Atlantis Press
SN  - 2352-538X
UR  - https://doi.org/10.2991/emcm-16.2017.186
DO  - 10.2991/emcm-16.2017.186
ID  - Zhang2017/02
ER  -