Proceedings of the International Conference on Electronics, Mechanics, Culture and Medicine

Research on Linyi Tourism Brand Strategy Based on the Advantage of Cultural Resources

Authors
Yunli Shi
Corresponding Author
Yunli Shi
Available Online February 2016.
DOI
10.2991/emcm-15.2016.117How to use a DOI?
Keywords
Linyi City; Cultural resources; Tourism; Strategy; Innovation
Abstract

Comparative advantage and competitive advantage are two basic elements of regional culture and tourism core competitiveness. The requirements of seizing the opportunity and considering tourism industry as the pillar industry need us break through the traditional patterns based on the facts of Linyi City. Based on developing cultural tourism resources in Linyin, the paper put forward suggestions on the construction of tourism brand.

Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Electronics, Mechanics, Culture and Medicine
Series
Advances in Computer Science Research
Publication Date
February 2016
ISBN
978-94-6252-163-6
ISSN
2352-538X
DOI
10.2991/emcm-15.2016.117How to use a DOI?
Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Yunli Shi
PY  - 2016/02
DA  - 2016/02
TI  - Research on Linyi Tourism Brand Strategy Based on the Advantage of Cultural Resources
BT  - Proceedings of the International Conference on Electronics, Mechanics, Culture and Medicine
PB  - Atlantis Press
SP  - 631
EP  - 638
SN  - 2352-538X
UR  - https://doi.org/10.2991/emcm-15.2016.117
DO  - 10.2991/emcm-15.2016.117
ID  - Shi2016/02
ER  -