Proceedings of the 2020 Conference on Education, Language and Inter-cultural Communication (ELIC 2020)

Study on Pragmatic Failure in Intercultural Communication

Authors
Zefeng Yao
Corresponding Author
Zefeng Yao
Available Online 28 November 2020.
DOI
10.2991/assehr.k.201127.137How to use a DOI?
Keywords
intercultural communication, pragmatic failure, communication strategies
Abstract

With the development of globalization, intercultural communication is becoming more and more frequent. Studying intercultural communication from the pragmatic perspective became a new approach. From this perspective, this article discusses the pragmatic failure from the aspects of pragmalinguistic failure, sociopragmatic failure and non-verbal communication failure. The communication strategies are further put forward to avoid the pragmatic failure in intercultural communication, including the improvement of language ability, personal pragmatic competence and intercultural communication ability.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2020 Conference on Education, Language and Inter-cultural Communication (ELIC 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
28 November 2020
ISBN
978-94-6239-281-6
ISSN
2352-5398
DOI
10.2991/assehr.k.201127.137How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Zefeng Yao
PY  - 2020
DA  - 2020/11/28
TI  - Study on Pragmatic Failure in Intercultural Communication
BT  - Proceedings of the 2020 Conference on Education, Language and Inter-cultural Communication (ELIC 2020)
PB  - Atlantis Press
SP  - 680
EP  - 684
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201127.137
DO  - 10.2991/assehr.k.201127.137
ID  - Yao2020
ER  -