The British Identity Constructed by the British National Quality Newspapers in the London 2012 Olympics Opening Ceremony

DOI

10.2991/assehr.k.201127.140How to use a DOI?

Keywords

newspapers, British identity, the London 2012 Olympics, agenda-setting

Abstract

As globalization progresses, building a national image in international communication is indeed increasingly important. The Olympic Games, as the most international sports event, has a high authority in the consciousness of audiences. Therefore, the report on the London 2012 Olympics is not only conducive to strengthening the communication between countries and countries, but also a remarkable opportunity to establish a national image of the United Kingdom. This paper investigates how the British identity was constructed by the British national quality newspapers in the London 2012 Olympics Opening Ceremony. The news that reported the Opening Ceremony by the Guardian and the Daily Telegraph are analyzed, by discussing their similarities and differences in national image building. This paper mainly uses the content analysis method. Sampling analysis is used to study the different types and themes of news in these two influential newspapers. This paper discovers that cultural and social news might weight more in the construction of a national image. The two newspapers shared a focus on the preparation of the Opening Ceremony and the social influence of it. This paper reveals how critical the agenda-setting is for newspaper coverage when analyzing the news. These two newspapers were more inclined to publish a news report and rarely reported a message. It is also suggested that the attitude of The Telegraph is more positive, and that of the Guardian is more neutral, according to their news contents.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Weijuan Rao
PY  - 2020
DA  - 2020/11/28
TI  - The British Identity Constructed by the British National Quality Newspapers in the London 2012 Olympics Opening Ceremony
BT  - Proceedings of the 2020 Conference on Education, Language and Inter-cultural Communication (ELIC 2020)
PB  - Atlantis Press
SP  - 697
EP  - 705
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201127.140
DO  - 10.2991/assehr.k.201127.140
ID  - Rao2020
ER  -