The Impact of Agricultural Product Traceability Information on Consumer Online Purchasing Behavior

——Mediating Effects of Perceived Environmental Information Transparency

DOI

10.2991/978-94-6463-264-4_83How to use a DOI?

Keywords

agricultural product traceability information; perceived environmental information transparency; quick trust; signal theory; trust transfer theory

Abstract

The purpose of this study is to investigate the quick trust generated by traceability information of agricultural products in consumer purchasing behavior and its impact on purchasing behavior. The results show that traceability information promotes consumers' perception of environmental information transparency, builds quick trust, and promotes purchasing behavior.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Xiaolin Li
AU  - Yilun Xie
PY  - 2023
DA  - 2023/09/28
TI  - The Impact of Agricultural Product Traceability Information on Consumer Online Purchasing Behavior
BT  - Proceedings of the 2023 3rd International Conference on Education, Information Management and Service Science (EIMSS 2023)
PB  - Atlantis Press
SP  - 727
EP  - 733
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-264-4_83
DO  - 10.2991/978-94-6463-264-4_83
ID  - Li2023
ER  -