Proceedings of the 1st International Symposium on Education, Culture and Social Sciences (ECSS 2019)

Research on Teaching Reform of Application-oriented Curriculum of Marketing Course in the Internet plus Education Era

Authors
Yazi Li
Corresponding Author
Yazi Li
Available Online April 2019.
DOI
10.2991/ecss-19.2019.96How to use a DOI?
Keywords
Internet plus era, Marketing, application-oriented curriculum, teaching reform.
Abstract

In the Internet plus era, the marketing model of modern enterprises has undergone profound changes. The traditional marketing teaching methods can’t meet the needs of marketing talents in the new era. The times call for the teaching reform of Marketing and proposing new standards and requirements of this course. In the Internet plus era, this paper introduces the characteristics of the Internet plus era and the modern enterprise marketing model, and analyzes the application-oriented teaching reform ideas of marketing and puts forward the teaching reform measures for the application-oriented curriculum of the course of Marketing in order to promote the effect of the teaching reform of Marketing and cultivate more practical talents for enterprises.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 1st International Symposium on Education, Culture and Social Sciences (ECSS 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
April 2019
ISBN
10.2991/ecss-19.2019.96
ISSN
2352-5398
DOI
10.2991/ecss-19.2019.96How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Yazi Li
PY  - 2019/04
DA  - 2019/04
TI  - Research on Teaching Reform of Application-oriented Curriculum of Marketing Course in the Internet plus Education Era
BT  - Proceedings of the 1st International Symposium on Education, Culture and Social Sciences (ECSS 2019)
PB  - Atlantis Press
SP  - 478
EP  - 481
SN  - 2352-5398
UR  - https://doi.org/10.2991/ecss-19.2019.96
DO  - 10.2991/ecss-19.2019.96
ID  - Li2019/04
ER  -