Proceedings of the 1st International Symposium on Education, Culture and Social Sciences (ECSS 2019)

Analysis on the Characteristics of Chinese Animation Public Service Advertisement under the New Media Environment

Authors
Bing Wang
Corresponding Author
Bing Wang
Available Online April 2019.
DOI
10.2991/ecss-19.2019.45How to use a DOI?
Keywords
Animation, public welfare, advertising.
Abstract

In the new millennium, with the vigorous development of science and technology, the steady improvement of material living standards and the general improvement of people's aesthetic pursuit, people urgently need innovative new things to disseminate the mainstream values to condense positive energy, animation public service advertising conforms to the trend, combines animation and public service elements together, and collides with traditional public service advertising. New features, animation public service advertisements use unique expressive techniques to create works of art that conform to the public aesthetic, edify and educate the public, widely accepted by the public, animation public service advertisements are bound to flourish

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 1st International Symposium on Education, Culture and Social Sciences (ECSS 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
April 2019
ISBN
10.2991/ecss-19.2019.45
ISSN
2352-5398
DOI
10.2991/ecss-19.2019.45How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Bing Wang
PY  - 2019/04
DA  - 2019/04
TI  - Analysis on the Characteristics of Chinese Animation Public Service Advertisement under the New Media Environment
BT  - Proceedings of the 1st International Symposium on Education, Culture and Social Sciences (ECSS 2019)
PB  - Atlantis Press
SP  - 223
EP  - 228
SN  - 2352-5398
UR  - https://doi.org/10.2991/ecss-19.2019.45
DO  - 10.2991/ecss-19.2019.45
ID  - Wang2019/04
ER  -