Proceedings of the 2022 3rd International Conference on E-commerce and Internet Technology (ECIT 2022)

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The Influence of E-Commerce Development on Traditional Retail Industry Under the Background of “Internet Plus”

Authors
Fengxian Yang1, *, Limei Zhou1
1Business School, Shandong University of Political Science and Law, Jinan, China
*Corresponding author. Email: Kanxink123@163.com
Corresponding Author
Fengxian Yang
Available Online 10 November 2022.
DOI
10.2991/978-94-6463-005-3_10How to use a DOI?
Keywords
E-commerce; Traditional retail stores; Internet plus
Abstract

Under the background of ‘internet plus’, the development of e-commerce impacts deeply the traditional retail industry. This paper analyzes the different influences of the e-commerce on different segments of traditional retail industry under the background of internet. Firstly, we analyzes the development data of internet and e-commerce in China traditional retail. Then, this paper takes the business quota as an index to measure the development of traditional retail industry, and the e-commerce transaction quota as an index to measure the development degree of e-commerce. By using regression analysis, it is found that the development of e-commerce has a significant impact on convenience stores and retail pharmacies, but has little impact on supermarket chains. Combined with the above conclusions, this paper puts forward some suggestions on the development of different retail industries under the internet background.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 3rd International Conference on E-commerce and Internet Technology (ECIT 2022)
Series
Atlantis Highlights in Engineering
Publication Date
10 November 2022
ISBN
10.2991/978-94-6463-005-3_10
ISSN
2589-4943
DOI
10.2991/978-94-6463-005-3_10How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Fengxian Yang
AU  - Limei Zhou
PY  - 2022
DA  - 2022/11/10
TI  - The Influence of E-Commerce Development on Traditional Retail Industry Under the Background of “Internet Plus”
BT  - Proceedings of the 2022 3rd International Conference on E-commerce and Internet Technology (ECIT 2022)
PB  - Atlantis Press
SP  - 90
EP  - 96
SN  - 2589-4943
UR  - https://doi.org/10.2991/978-94-6463-005-3_10
DO  - 10.2991/978-94-6463-005-3_10
ID  - Yang2022
ER  -