Proceedings of the 2022 3rd International Conference on E-commerce and Internet Technology (ECIT 2022)

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An Experimental Research on the Game of Industry Choice by Farmers Embedded in the Value Chain

Authors
Juanli Lan1, Yubo Wang1, *
1International School of Business, Shaanxi Normal University, Xi’an, China
*Corresponding author. Email: 389425622@qq.com
Corresponding Author
Yubo Wang
Available Online 10 November 2022.
DOI
10.2991/978-94-6463-005-3_29How to use a DOI?
Keywords
Value Chain Embedding; Industry Choice; Cooperative Game
Abstract

Industrial prosperity is an important foundation for rural revitalization and a prerequisite for solving all rural problems. In order to explore the main factors that affect the value chain embedded farmers’ choice of industry, this paper selects six indicators including industrial policy support as the influencing factors. By constructing a cooperative game model of value chain embedded farmers and enterprises and conducting numerical simulation analysis, it is found that: industrial policy Support, intellectual and technical support, infrastructure support, logistics system support, and market demand support have a positive impact on the industry selection of value chain embedded farmers, and embedded risk has a negative impact on the value chain embedded farmers’ industry selection. Finally, according to the research results, this paper also puts forward relevant suggestions.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 3rd International Conference on E-commerce and Internet Technology (ECIT 2022)
Series
Atlantis Highlights in Engineering
Publication Date
10 November 2022
ISBN
10.2991/978-94-6463-005-3_29
ISSN
2589-4943
DOI
10.2991/978-94-6463-005-3_29How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Juanli Lan
AU  - Yubo Wang
PY  - 2022
DA  - 2022/11/10
TI  - An Experimental Research on the Game of Industry Choice by Farmers Embedded in the Value Chain
BT  - Proceedings of the 2022 3rd International Conference on E-commerce and Internet Technology (ECIT 2022)
PB  - Atlantis Press
SP  - 290
EP  - 302
SN  - 2589-4943
UR  - https://doi.org/10.2991/978-94-6463-005-3_29
DO  - 10.2991/978-94-6463-005-3_29
ID  - Lan2022
ER  -