Analysis of Cross-Border E-Commerce Customer Information of Chinese Jewelry Enterprises Based on Cross-Border E-Commerce TMCIE Model—Taking Dongguan BD Company as an Example

DOI

10.2991/978-94-6463-005-3_13How to use a DOI?

Keywords

Cross-border e-commerce; target market customer information evaluation; TMCIE model; information technology perspective; multi-dimensional data information

Abstract

In the post-epidemic era, although the cross-border e-commerce sales performance of Chinese jewelry companies has increased to a certain extent, challenges and opportunities coexist. Although there are a large number of Chinese jewelry companies doing cross-border e-commerce, most of them have low information technology capabilities and are not accurate in the management of existing and potential customer information in cross-border e-commerce, which makes it difficult to develop customers in the cross-border e-commerce market. The market share is relatively small. Under the fierce competition of foreign jewelry enterprises with strong information technology processing capabilities, they have encountered development bottlenecks and faced enormous pressure to survive. This paper takes the representative e-commerce center of Dongguan BD Company as the research object, based on the perspective of information technology, analyzes and processes the data of the global jewelry customer market, sets the evaluation standard of customer information in the target market of cross-border e-commerce, and analyzes it. Cross-border e-commerce target market risk information and path analysis, build cross-border e-commerce TMCIE (target market customer information evaluation) model, effectively and quantitatively make a comprehensive evaluation of cross-border e-commerce target market customer information, according to the comprehensive evaluation information, through Accurate analysis of existing and potential cross-border e-commerce customer information, in order to use the accurate cross-border e-commerce customer information processed by information technology to help BD company find suitable cross-border e-commerce target market customers and effectively develop cross-border e-commerce Market, find a set of cross-border e-commerce customer development strategies for Dongguan BD Company to adapt to the changing situation in the post-epidemic era, get rid of the pressure of survival, and try to develop the cross-border e-commerce business in the jewelry industry, which has the same confusion. Come for some inspiration and reference.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Fei Lei
AU  - Liangmei Luo
AU  - Yangyang Yan
AU  - Kun Xiu Lu
AU  - Chenghua Li
PY  - 2022
DA  - 2022/11/10
TI  - Analysis of Cross-Border E-Commerce Customer Information of Chinese Jewelry Enterprises Based on Cross-Border E-Commerce TMCIE Model—Taking Dongguan BD Company as an Example
BT  - Proceedings of the 2022 3rd International Conference on E-commerce and Internet Technology (ECIT 2022)
PB  - Atlantis Press
SP  - 123
EP  - 132
SN  - 2589-4943
UR  - https://doi.org/10.2991/978-94-6463-005-3_13
DO  - 10.2991/978-94-6463-005-3_13
ID  - Lei2022
ER  -