Proceedings of the 2022 3rd International Conference on E-commerce and Internet Technology (ECIT 2022)

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The Rise of Domestic Theme Parks in China Compared with Overseas Markets Based on Investigation and Data Analysis

Authors
Ziyi Ma1, *, Jiahe Sun2, *, Yijin Xu3, *, Zishan Zou4, *
1Farmer School of Business, Miami University, Oxford, OH, USA
2Daniels College of Business, University of Denver, Denver, USA
3Lynch School of Education and Human Development, Boston College, Boston, USA
4School of Business, The Hang Seng University of Hong Kong, Hong Kong, China
*Corresponding author. Email: maz20@miamioh.edu
*Corresponding author. Email: jiahe.sun@du.edu
*Corresponding author. Email: xuua@bc.edu
*Corresponding author. Email: s206969@hsu.edu.hk
Corresponding Authors
Ziyi Ma, Jiahe Sun, Yijin Xu, Zishan Zou
Available Online 10 November 2022.
DOI
10.2991/978-94-6463-005-3_6How to use a DOI?
Keywords
Domestic theme park; Disneyland; Impact; Adjustment
Abstract

With the rapid growth of China’s economy and average consumption level, residents’ demand for entertainment and culture other than daily expenses has significantly increased. As a major part of the entertainment market, the theme park industry in China has also been experiencing huge and fast expansion. This paper examines the influences of international theme parks on the Chinese local theme parks. The financial performance of Disney Shanghai and Songcheng, a Chinese local theme park, was compared. Disney’s business models and intellectual properties (IP) cultures and the fierce competition in the theme park industry in China were also discussed. The finding indicates that local Chinese theme park operators face problems competing with international theme parks, including a lack of original and influential IPs, insufficient diversity in the attractions, and inexperienced operation skills compared with international theme parks. However, since China has the world’s largest population and a highly developed tourism industry, the potential of the theme park market is great in the future. Future research and development of the Chinese theme park industry should focus on improving the business strategy of Chinese theme park operators, learning and integrating with the diversity and advanced technology and systems from their international counterparts while digging deep into the Chinese traditional cultures to develop original IPs. We compare domestic and foreign amusement parks through financial statements, the growth rate and change rate of domestic and foreign amusement park visitors, IP cultural output and business model operation.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 3rd International Conference on E-commerce and Internet Technology (ECIT 2022)
Series
Atlantis Highlights in Engineering
Publication Date
10 November 2022
ISBN
10.2991/978-94-6463-005-3_6
ISSN
2589-4943
DOI
10.2991/978-94-6463-005-3_6How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ziyi Ma
AU  - Jiahe Sun
AU  - Yijin Xu
AU  - Zishan Zou
PY  - 2022
DA  - 2022/11/10
TI  - The Rise of Domestic Theme Parks in China Compared with Overseas Markets Based on Investigation and Data Analysis
BT  - Proceedings of the 2022 3rd International Conference on E-commerce and Internet Technology (ECIT 2022)
PB  - Atlantis Press
SP  - 47
EP  - 60
SN  - 2589-4943
UR  - https://doi.org/10.2991/978-94-6463-005-3_6
DO  - 10.2991/978-94-6463-005-3_6
ID  - Ma2022
ER  -