Research on Precision Marketing of Tourist Attractions Based on Big Data Technology: E-commerce Perspective

DOI

10.2991/978-94-6463-005-3_2How to use a DOI?

Keywords

Big data technology; Precision marketing; E-commerce; Tourist attractions

Abstract

Big data technology can record and analyze tourists’ personal travel preferences, consumption habits and other data to express individual differences, is an important supporting force for precision marketing of tourist attractions, and network precision marketing from the perspective of e-commerce is an important tool for tourist attractions. Therefore, this paper focuses on the research on precision marketing of tourist attractions under big data technology, based on the perspective of network marketing of e-commerce, through the analysis of network precision marketing, big data and other theories, sorting out the model of e-commerce marketing platform, analyzing the recommended technologies such as Hadoop under big data technology, in order to build a precision marketing platform for tourist attractions, with the purpose of developing precision marketing technology of scenic spots with the help of big data technology, and improving the operation level of tourist attractions. The article concludes that from the perspective of e-commerce, the precision marketing platform of tourist attractions supported by big data technology can improve its precision marketing system, create a sustainable precision marketing model, and promote the continuous improvement of big data technology.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Zhouyin
AU  - Huang Mengdie
AU  - Wan Yuhang
PY  - 2022
DA  - 2022/11/10
TI  - Research on Precision Marketing of Tourist Attractions Based on Big Data Technology: E-commerce Perspective
BT  - Proceedings of the 2022 3rd International Conference on E-commerce and Internet Technology (ECIT 2022)
PB  - Atlantis Press
SP  - 4
EP  - 13
SN  - 2589-4943
UR  - https://doi.org/10.2991/978-94-6463-005-3_2
DO  - 10.2991/978-94-6463-005-3_2
ID  - 2022
ER  -