Proceedings of the 2022 3rd International Conference on E-commerce and Internet Technology (ECIT 2022)

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A Study of the Drivers of Non-commercial Behavior Donations to the Internet for Good

Based on the Perspective of Value Co-creation

Authors
Yucan He1, Fang Zou1, *
1Business and Tourism School, Sichuan Agricultural University, Construction Road, Dujiangyan, Sichuan, China
*Corresponding author. Email: 503061751@qq.com
Corresponding Author
Fang Zou
Available Online 10 November 2022.
DOI
10.2991/978-94-6463-005-3_36How to use a DOI?
Keywords
Psychological distance; Public non-commercial behavior donation; Value co-creation; Self-efficacy
Abstract

By leveraging the technological and digital strengths of Internet companies, Internet for Good enables public interest organisations to better explore and promote their projects, connect with a wider range of users, increase transparency in their operations, and solve the problem of “trust” and increase the recognition of social values. And the public’s use of non-commercial actions to leverage corporate donations for charity is attracting wider public participation——this participation model is a kind of value creation. This paper explores the impact of psychological distance and self-efficacy on public participation as a non-commercial contribution using independent sample t-tests and two-factor ANOVA analysis in conjunction with psychological distance theory and software such as SPSS. The results show that the closer the individual perceives the spatial distance and social distance, the stronger the willingness to make non-commercial behavior donation; Time distance and hypothesis have no significant impact on the willingness of non-commercial behavior donation; Individual self-efficacy plays a regulatory role in the impact of spatial distance and social distance on non-commercial donation behavior.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 3rd International Conference on E-commerce and Internet Technology (ECIT 2022)
Series
Atlantis Highlights in Engineering
Publication Date
10 November 2022
ISBN
10.2991/978-94-6463-005-3_36
ISSN
2589-4943
DOI
10.2991/978-94-6463-005-3_36How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yucan He
AU  - Fang Zou
PY  - 2022
DA  - 2022/11/10
TI  - A Study of the Drivers of Non-commercial Behavior Donations to the Internet for Good
BT  - Proceedings of the 2022 3rd International Conference on E-commerce and Internet Technology (ECIT 2022)
PB  - Atlantis Press
SP  - 367
EP  - 374
SN  - 2589-4943
UR  - https://doi.org/10.2991/978-94-6463-005-3_36
DO  - 10.2991/978-94-6463-005-3_36
ID  - He2022
ER  -