Influence Of Servicescape, Customer Satisfaction, WOM, and Social Media to Consumer Loyalty (study case bali beach)

DOI

10.2991/ebic-17.2018.62How to use a DOI?

Keywords

servicescape, customer satisfaction, word of mouth, social media, costumer loyalty

Abstract

Indonesia have blessed with many beautiful natural scenery. This beautiful gift of nature must be kept to the best possible so that it can be enjoyed by many peopleand become a source of local income. The purpose of this study was to determine the influence of Servicescape, Customer satisfaction, Word of Mouth, and Social Media, to visiting interest local and foreign tourist to Bali Beach Lestari,Serdang Bedagai,North of Sumatra, Indonesia. The type of research is a causal associative research with data collection techniques in the form of questionnaires. Data was analyzed by using Regression Analysis. Data collection was made through questionnaires and interview. The results show that servicescape have positive impact and significant to customer satisfaction, Social Media, Word of Mouth, and customer loyalty. Customer satisfaction have positive impact and significant to, Social Media, Word of Mouth, and customer loyalty. This research also found Facebook is still most widely used social media by the respondents

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Syafrizal Helmi Situmorang
PY  - 2018/01
DA  - 2018/01
TI  - Influence Of Servicescape, Customer Satisfaction, WOM, and Social Media to Consumer Loyalty (study case bali beach)
BT  - Proceedings of the 1st Economics and Business International Conference 2017 (EBIC 2017)
PB  - Atlantis Press
SP  - 403
EP  - 408
SN  - 2352-5428
UR  - https://doi.org/10.2991/ebic-17.2018.62
DO  - 10.2991/ebic-17.2018.62
ID  - Situmorang2018/01
ER  -