Exploring Visual Marketing Strategies of Counterfeit Beauty Products to Boost Sales

DOI

10.2991/978-2-38476-611-6_51How to use a DOI?

Keywords

Visual Marketing; Counterfeit Beauty Products; Consumer Behavior; Brand Differentiation; Purchasing Decision-Making; Brand Protection Strategies

Abstract

This research explores the role of visual marketing in counterfeit beauty products, focusing on its impact on consumer behavior, brand differentiation, and national brand loyalty. Adopting a mixed-methods approach (literature review, online surveys via SOJUMP, and interviews), the study reveals key findings: 60% of respondents report visual design plagiarism undermines product trust; 35% and 25% are drawn to counterfeits by low prices and attractive packaging, respectively. The research provides insights for brand protection and contributes to understanding visual stimuli’s long-term effects across cultural contexts.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 3.0 International License (http://creativecommons.org/licenses/by-nc/3.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Xiaomin Jin
PY  - 2026
DA  - 2026/09/07
TI  - Exploring Visual Marketing Strategies of Counterfeit Beauty Products to Boost Sales
BT  - Proceedings of the 2026 12th International Conference on Digital Humanities and Frontiers in Social Sciences (DHFSS 2026)
PB  - Atlantis Press
SP  - 465
EP  - 471
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-611-6_51
DO  - 10.2991/978-2-38476-611-6_51
ID  - Jin2026
ER  -