Factors Influencing the Acceptance of Small Electric Vehicles in China: An Extended Technology Acceptance Model Analysis

DOI

10.2991/978-94-6463-304-7_36How to use a DOI?

Keywords

small electric vehicles; purchase willingness; technology acceptance model; structural equation modeling

Abstract

Small electric vehicles have become very popular in recent years. However, the psychological factors affecting the public’s purchase of small electric vehicles and their role mechanisms are still unknown. For this reason, this paper first constructs an extended technology acceptance model (TAM) based on the technical characteristics of small electric vehicles by introducing three latent variables: environmental awareness, subjective norms, and policy perception. The extended model is used to analyze the mechanism of the psychological latent variables, such as perceived usefulness, perceived ease of use, policy perception, perceived social norms, environmental awareness, and behavioral attitudes, on the willingness to buy. We obtained 458 valid sample data through questionnaires, analyzed the relationship between the latent variables using structural equation modeling, conducted empirical tests, and calibrated the model parameters. The results show that the model fits well, perceived usefulness, perceived ease of use, social norms, environmental awareness, and policy perception have a significant positive effect on purchase intention, and environmental awareness and policy perception affect the willingness to use and purchase small electric vehicles by changing the public’s behavioral attitudes. Based on the research, strategies for the development of small electric vehicles were proposed.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Hengxu Yang
AU  - Huiying Wen
PY  - 2023
DA  - 2023/12/04
TI  - Factors Influencing the Acceptance of Small Electric Vehicles in China: An Extended Technology Acceptance Model Analysis
BT  - Proceedings of the 3rd International Conference on Digital Economy and Computer Application (DECA 2023)
PB  - Atlantis Press
SP  - 336
EP  - 345
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-304-7_36
DO  - 10.2991/978-94-6463-304-7_36
ID  - Yang2023
ER  -