Factors Influencing the Acceptance of Small Electric Vehicles in China: An Extended Technology Acceptance Model Analysis
- DOI
- 10.2991/978-94-6463-304-7_36How to use a DOI?
- Keywords
- small electric vehicles; purchase willingness; technology acceptance model; structural equation modeling
- Abstract
Small electric vehicles have become very popular in recent years. However, the psychological factors affecting the public’s purchase of small electric vehicles and their role mechanisms are still unknown. For this reason, this paper first constructs an extended technology acceptance model (TAM) based on the technical characteristics of small electric vehicles by introducing three latent variables: environmental awareness, subjective norms, and policy perception. The extended model is used to analyze the mechanism of the psychological latent variables, such as perceived usefulness, perceived ease of use, policy perception, perceived social norms, environmental awareness, and behavioral attitudes, on the willingness to buy. We obtained 458 valid sample data through questionnaires, analyzed the relationship between the latent variables using structural equation modeling, conducted empirical tests, and calibrated the model parameters. The results show that the model fits well, perceived usefulness, perceived ease of use, social norms, environmental awareness, and policy perception have a significant positive effect on purchase intention, and environmental awareness and policy perception affect the willingness to use and purchase small electric vehicles by changing the public’s behavioral attitudes. Based on the research, strategies for the development of small electric vehicles were proposed.
- Copyright
- © 2023 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Hengxu Yang AU - Huiying Wen PY - 2023 DA - 2023/12/04 TI - Factors Influencing the Acceptance of Small Electric Vehicles in China: An Extended Technology Acceptance Model Analysis BT - Proceedings of the 3rd International Conference on Digital Economy and Computer Application (DECA 2023) PB - Atlantis Press SP - 336 EP - 345 SN - 2589-4900 UR - https://doi.org/10.2991/978-94-6463-304-7_36 DO - 10.2991/978-94-6463-304-7_36 ID - Yang2023 ER -