Proceedings of the 5th International Conference on Language, Linguistics, and Literature (COLALITE 2023)

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Representation of Femininity in a Fashion Article in Femina Magazine, April-August 2022 Edition

Authors
Andina Meutia Hawa1, *, Dyani Prades Pratiwi2, Fakhria Nesa3
1Universitas Andalas, Padang, 25171, Indonesia
2Universitas Andalas, Padang, 25171, Indonesia
3Universitas Andalas, Padang, 25171, Indonesia
*Corresponding author. Email: andinameutiahawa@hum.unand.ac.id
Corresponding Author
Andina Meutia Hawa
Available Online 7 November 2023.
DOI
10.2991/978-2-38476-140-1_8How to use a DOI?
Keywords
Fashion; Women; Representation; Feminity; Magazine
Abstract

Femina is an Indonesian women’s magazine that publishes digitally every four months. The magazine, which carries the theme of Today’s Lifestyle, contains various sections such as fashion and beauty trends. The object studied in this study is one of the fashion articles called Blazing Blazer. This article displays a model wearing several mixes of blazers with various types and colors. This study intends to reveal the representation of femininity and the message the magazine wants to convey through the pictures and narration in the fashion article with the descriptive qualitative research method used in this study and Stuart Hall’s representation theory.

The study results show that magazines have a role in shaping women’s identities through particular messages. As a media, magazines convey an ideology through fashion articles and advertisements. The representation of femininity shows through the narration and pictures contained in the article. Blazing Blazer fashion article presents empowered women who have access to public space and fashion as a tool to express themselves.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 5th International Conference on Language, Linguistics, and Literature (COLALITE 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
7 November 2023
ISBN
10.2991/978-2-38476-140-1_8
ISSN
2352-5398
DOI
10.2991/978-2-38476-140-1_8How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Andina Meutia Hawa
AU  - Dyani Prades Pratiwi
AU  - Fakhria Nesa
PY  - 2023
DA  - 2023/11/07
TI  - Representation of Femininity in a Fashion Article in Femina Magazine, April-August 2022 Edition
BT  - Proceedings of the 5th International Conference on Language, Linguistics, and Literature (COLALITE 2023)
PB  - Atlantis Press
SP  - 66
EP  - 79
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-140-1_8
DO  - 10.2991/978-2-38476-140-1_8
ID  - Hawa2023
ER  -