Proceedings of the Conference on Digital Humanities 2022 (CODH 2022)

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Analysis of the Use of Instagram in Increasing the Marketing of Weaving in South Central Timor, East Nusa Tenggara

Authors
Ira Adriati1, *, Irma Damajanti1
1Institut Teknologi Bandung, Bandung, Indonesia
*Corresponding author. Email: ira.adriati@itb.ac.id
Corresponding Author
Ira Adriati
Available Online 1 February 2023.
DOI
10.2991/978-2-494069-69-5_18How to use a DOI?
Keywords
Pandemic COVID-19; Instagram; Weaving; Women
Abstract

The COVID-19 pandemic has caused tourist visits to drop drastically. This had an impact on the weavers in South Central Timor. This study analyses the role of women in improving the economy through digital technology. The method used is a qualitative method with a scientific approach to culture, women’s studies, and aesthetics. The sample chosen is Instagram @tenun_ntt. Based on the analysis, it can be seen that the role of women in increasing sales through Instagram is very important. The women who own the weaving gallery create an Instagram that displays their collection of weaving. They actively hold Instagram Live to promote the weaving products they sell. Sales through Instagram covering various regions in Indonesia and internationally have proven to increase sales. Increased sales meant increased income for the weavers. An attractive product display design on Instagram as well as effective and responsive communication is one of their successes. Digital media is an effective way to increase sales during the COVID-19 pandemic.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the Conference on Digital Humanities 2022 (CODH 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
1 February 2023
ISBN
10.2991/978-2-494069-69-5_18
ISSN
2352-5398
DOI
10.2991/978-2-494069-69-5_18How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ira Adriati
AU  - Irma Damajanti
PY  - 2023
DA  - 2023/02/01
TI  - Analysis of the Use of Instagram in Increasing the Marketing of Weaving in South Central Timor, East Nusa Tenggara
BT  - Proceedings of the Conference on Digital Humanities 2022 (CODH 2022)
PB  - Atlantis Press
SP  - 206
EP  - 213
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-69-5_18
DO  - 10.2991/978-2-494069-69-5_18
ID  - Adriati2023
ER  -