Mapping the Potential for Digitalization of Coffee Marketing Based on Forest Village Community Institutions (LMDH) and Green Economy in Bandung Regency

DOI

10.2991/978-2-494069-69-5_4How to use a DOI?

Keywords

digital transformation; marketing coffee; LMDH; green economy; Digital collaboration

Abstract

Digital transformation is a change in how a job is handled by using information technology to gain efficiency and effectiveness, and it also includes the adoption and integration of various new information and communication technologies for the completion of sustainable solutions. This process also involves a new form of organization and a new business model. This technology is needed to increase the income of coffee farmers as members of the LMDH (Forest Village Community Institution) based on the agroforestry system (green economy). In addition, LMDH members can increase their role in the coffee supply chain by doing online marketing. The first objective of this study is to study the potential for digitizing coffee marketing based on LMDH and the green economy. The second objective is to study the factors that influence the interest of LMDH members in adopting digital platforms, namely skill level, group/LMDH factors, ability in terms of taking advantage of existing and/or emerging market opportunities, analysis of biophysical and socioeconomic conditions, and the will of local communities. The target activities include three things, namely a) mapping the potential of land, agroclimatic, and the needs of coffee farmers, b) research activities to find out how interested LMDH members are in using digital technology innovations for coffee distribution, and c) commercial activities in the form of making coffee supply chains and creating collaborative networks.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Amanna Dzikrillah Lazuardini Luqman Hakim
AU  - Fitrina Lestari
AU  - Pathmi Noerhatini
AU  - Gilang Aditya Pratama
PY  - 2023
DA  - 2023/02/01
TI  - Mapping the Potential for Digitalization of Coffee Marketing Based on Forest Village Community Institutions (LMDH) and Green Economy in Bandung Regency
BT  - Proceedings of the Conference on Digital Humanities 2022 (CODH 2022)
PB  - Atlantis Press
SP  - 34
EP  - 41
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-69-5_4
DO  - 10.2991/978-2-494069-69-5_4
ID  - Hakim2023
ER  -