Proceedings of the Conference on Digital Humanities 2022 (CODH 2022)

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Knowledge Management on Bandung MSMEs in the Digital Era

Authors
Marheni Eka Saputri1, *, Fitriani Nur Utami1
1Telkom University, Bandung, West Java, 40257, Indonesia
*Corresponding author. Email: marhenieka@telkomuniversity.ac.id
Corresponding Author
Marheni Eka Saputri
Available Online 1 February 2023.
DOI
10.2991/978-2-494069-69-5_2How to use a DOI?
Keywords
MSMEs; Knowledge Management; Bandung
Abstract

In the present, many MSMEs (micro, small, and medium enterprises) are facing challenges in maintaining their businesses. The problem is, these MSME actors come from different backgrounds and knowledge, making it difficult to find qualified personnel during the Covid-19 pandemic when marketing targets are international in scale. To overcome these problems, you can use one approach, namely the knowledge management model. This model is supported by a simple organizational structure that also provides solutions to increase the knowledge of MSME actors. Previous research related to knowledge management patterns in creative MSMEs proposed by Siswanto (2019), the insights and information faced today show how MSME actors maintain the sustainability of their business. This study's aim is to find out how the implementation of knowledge management for MSMEs in Bandung. 5569 MSMEs were surveyed by documenting the characteristics and application of their knowledge management. The results showed that there are still many MSMEs in Bandung that are included in cluster 1, namely traditional and domestic service providers. This shows that the level of competitiveness of MSMEs in Bandung is still low.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the Conference on Digital Humanities 2022 (CODH 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
1 February 2023
ISBN
10.2991/978-2-494069-69-5_2
ISSN
2352-5398
DOI
10.2991/978-2-494069-69-5_2How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Marheni Eka Saputri
AU  - Fitriani Nur Utami
PY  - 2023
DA  - 2023/02/01
TI  - Knowledge Management on Bandung MSMEs in the Digital Era
BT  - Proceedings of the Conference on Digital Humanities 2022 (CODH 2022)
PB  - Atlantis Press
SP  - 7
EP  - 14
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-69-5_2
DO  - 10.2991/978-2-494069-69-5_2
ID  - Saputri2023
ER  -