Influencing Factors of Continuous Participation Behavior of Crowdsourcing Logistics Contractors

DOI

10.2991/cnci-19.2019.97How to use a DOI?

Keywords

Crowdsourcing logistics, Contractors, Continuous participation behavior, Influencing factor.

Abstract

The crowdsourcing logistics public participation in crowdsourcing logistics is divided into the initial participation phase and the continuous participation phase after participation. Among them, the continuous participation phase after participation is the key to the success of the crowdsourcing logistics model. Therefore, this paper constructs a theoretical model for the continuous participation of the crowdsourcing logistics public, and uses the structural equation modeling method for analysis. The results show that intrinsic motivation, extrinsic motivation, participation satisfaction, subjective norms, perceived behavior control, willingness to participate, and habits promote the continuous participation of crowdsourcing logistics. Finally, the conclusions of this paper provide guidance for the operation of the crowdsourcing logistics model.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yinyan Zhang
PY  - 2019/05
DA  - 2019/05
TI  - Influencing Factors of Continuous Participation Behavior of Crowdsourcing Logistics Contractors
BT  - Proceedings of the 2019 International Conference on Computer, Network, Communication and Information Systems (CNCI 2019)
PB  - Atlantis Press
SP  - 699
EP  - 705
SN  - 2352-538X
UR  - https://doi.org/10.2991/cnci-19.2019.97
DO  - 10.2991/cnci-19.2019.97
ID  - Zhang2019/05
ER  -