The Impact of Changes in Consumer Behavior on the Development of Insurance Company Risk Models
- 10.2991/ahcs.k.191206.006How to use a DOI?
- risk modeling, insurance company, financial technologies, risk model, scenario method, consumer behavior
The article discusses the specifics of building mathematical and analytical insurance company risk models when changing consumer behavior. The concept of a model is given. Various types of models for consumer market analysis developed abroad and in Russia are described in order to conduct marketing activities to stimulate demand. A comparative analysis of the methods of gathering information is carried out. The factors that influence changes in demand are displayed. On the basis of Ansoff’s matrix, an algorithm is proposed for the insurance company to choose a development strategy based on the factors identified. The universal structure of the algorithm allows determining the strategy of any company in the developing insurance market of the insurance sector of the economy.
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yulia A. Solovyeva AU - Irina P. Khominich PY - 2019 DA - 2019/12/12 TI - The Impact of Changes in Consumer Behavior on the Development of Insurance Company Risk Models BT - Proceedings of the Fourth Workshop on Computer Modelling in Decision Making (CMDM 2019) PB - Atlantis Press SP - 33 EP - 37 SN - 2589-4900 UR - https://doi.org/10.2991/ahcs.k.191206.006 DO - 10.2991/ahcs.k.191206.006 ID - Solovyeva2019 ER -