The Impact of Changes in Consumer Behavior on the Development of Insurance Company Risk Models

DOI

10.2991/ahcs.k.191206.006How to use a DOI?

Keywords

risk modeling, insurance company, financial technologies, risk model, scenario method, consumer behavior

Abstract

The article discusses the specifics of building mathematical and analytical insurance company risk models when changing consumer behavior. The concept of a model is given. Various types of models for consumer market analysis developed abroad and in Russia are described in order to conduct marketing activities to stimulate demand. A comparative analysis of the methods of gathering information is carried out. The factors that influence changes in demand are displayed. On the basis of Ansoff’s matrix, an algorithm is proposed for the insurance company to choose a development strategy based on the factors identified. The universal structure of the algorithm allows determining the strategy of any company in the developing insurance market of the insurance sector of the economy.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yulia A. Solovyeva
AU  - Irina P. Khominich
PY  - 2019
DA  - 2019/12/12
TI  - The Impact of Changes in Consumer Behavior on the Development of Insurance Company Risk Models
BT  - Proceedings of the Fourth Workshop on Computer Modelling in Decision Making (CMDM 2019)
PB  - Atlantis Press
SP  - 33
EP  - 37
SN  - 2589-4900
UR  - https://doi.org/10.2991/ahcs.k.191206.006
DO  - 10.2991/ahcs.k.191206.006
ID  - Solovyeva2019
ER  -