Proceedings of the 4th International Conference on Communication, Language, Education and Social Sciences (CLESS 2023)

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Enhancing employee engagement and synergy through better communication towards a sustainable future business performance through color brain management

Authors
Susan Tee Suan Chin1, *
1Faculty of Business, Multimedia University, Melaka, Malaysia
*Corresponding author. Email: tschin@mmu.edu.my
Corresponding Author
Susan Tee Suan Chin
Available Online 25 January 2024.
DOI
10.2991/978-2-38476-196-8_6How to use a DOI?
Keywords
Productivity; Performance; Profitability
Abstract

COVID-19 has impacted the world at an unimaginable and unprecedented level. The nationwide lockdowns were ordered to control and reduce the spread of the virus. This movement control order results in many industries being ordered to stop their operations, especially those related to the tourism industry. Yet despite that, business leaders need strategies to be able to sustain and be sustainable. The volatility of the business environment is not only due to natural causes but also man made. The recent COVID-19 proved to cripple businesses worldwide. It has been argued that the employees in the organization hold the key which can not only sustain but also sustainability. The employees affect the workplace harmony and this in turn influences business performance. synergy. The purpose of this study is to examine the role of color brain to enhance employee engagement and workplace synergy. A total of 110 executives took part in the research. It was found that colored brain played an important role in enhancing employee engagement and synergy.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 4th International Conference on Communication, Language, Education and Social Sciences (CLESS 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
25 January 2024
ISBN
10.2991/978-2-38476-196-8_6
ISSN
2352-5398
DOI
10.2991/978-2-38476-196-8_6How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Susan Tee  Suan  Chin
PY  - 2024
DA  - 2024/01/25
TI  - Enhancing employee engagement and synergy through better communication towards a sustainable future business performance through color brain management
BT  - Proceedings of the 4th International Conference on Communication, Language, Education and Social Sciences (CLESS 2023)
PB  - Atlantis Press
SP  - 57
EP  - 67
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-196-8_6
DO  - 10.2991/978-2-38476-196-8_6
ID  - Chin2024
ER  -