Proceedings of the 4th International Conference on Communication, Language, Education and Social Sciences (CLESS 2023)

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Developing a Conceptual Model on Public Engagement Through the Government Social Media in Malaysia

Authors
Kee Lai Sien1, 2, *, Mokhtarrudin Ahmad2, Ong Sue Lyn3
1Department of Information, Cyberjaya, Malaysia
2Faculty of Applied Communication, Multimedia University, Cyberjaya, Malaysia
3Learning Institute for Empowerment (LiFE), Multimedia University, Cyberjaya, Malaysia
*Corresponding author. Email: 1211400432@student.mmu.edu.my
Corresponding Author
Kee Lai Sien
Available Online 25 January 2024.
DOI
10.2991/978-2-38476-196-8_2How to use a DOI?
Keywords
Public Engagement; E-Government; Perceived Content; Social Media Usage; Gratification; Malaysia
Abstract

With social media, the government can interact with the public directly without the aid of media gatekeepers like journalists and producers. Therefore, most governments take initiatives in the e-government on social media to en- hance public engagement to cultivate the public's confidence and trust in the gov- ernment. This paper aims to develop a new model for explaining public engage- ment and government social media, which could expand the body of knowledge on public engagement on government social media in the communication field from a Malaysian's standpoint. The proposed model comprises e-government adoption, perceived content, and social media usage, with the mediating effect of gratification that could influence public engagement on the government's social media.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 4th International Conference on Communication, Language, Education and Social Sciences (CLESS 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
25 January 2024
ISBN
978-2-38476-196-8
ISSN
2352-5398
DOI
10.2991/978-2-38476-196-8_2How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Kee Lai Sien
AU  - Mokhtarrudin Ahmad
AU  - Ong Sue Lyn
PY  - 2024
DA  - 2024/01/25
TI  - Developing a Conceptual Model on Public Engagement Through the Government Social Media in Malaysia
BT  - Proceedings of the 4th International Conference on Communication, Language, Education and Social Sciences (CLESS 2023)
PB  - Atlantis Press
SP  - 5
EP  - 16
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-196-8_2
DO  - 10.2991/978-2-38476-196-8_2
ID  - Sien2024
ER  -