New Evaluation Model on Web Site Credibility
- https://doi.org/10.2991/cisia-15.2015.141How to use a DOI?
- evaluation model; d-s evidence theor; fuzzy theory
In view of the existing web site credibility evaluation models failing to comprehensively consider the multiple attributes of trust,after learning the D - S evidence theory and fuzzy theory,a new web site credibility evaluation model is put forward in which the trust value is divided into historical trust value and the current trust value.The study shows that the model can track the change of user preferences in real-time as well as can meet the dynamic nature of universal environment,so the trust assessment is more reasonable and accurate.
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Y.Y Ma AU - F. Chen AU - Z.X Sun PY - 2015/06 DA - 2015/06 TI - New Evaluation Model on Web Site Credibility BT - Proceedings of the International Conference on Computer Information Systems and Industrial Applications PB - Atlantis Press SP - 516 EP - 519 SN - 2352-538X UR - https://doi.org/10.2991/cisia-15.2015.141 DO - https://doi.org/10.2991/cisia-15.2015.141 ID - Ma2015/06 ER -