Proceedings of the International Conference on Computer Information Systems and Industrial Applications

New Evaluation Model on Web Site Credibility

Authors
Y.Y Ma, F. Chen, Z.X Sun
Corresponding Author
Y.Y Ma
Available Online June 2015.
DOI
https://doi.org/10.2991/cisia-15.2015.141How to use a DOI?
Keywords
evaluation model; d-s evidence theor; fuzzy theory
Abstract

In view of the existing web site credibility evaluation models failing to comprehensively consider the multiple attributes of trust,after learning the D - S evidence theory and fuzzy theory,a new web site credibility evaluation model is put forward in which the trust value is divided into historical trust value and the current trust value.The study shows that the model can track the change of user preferences in real-time as well as can meet the dynamic nature of universal environment,so the trust assessment is more reasonable and accurate.

Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Computer Information Systems and Industrial Applications
Series
Advances in Computer Science Research
Publication Date
June 2015
ISBN
978-94-62520-72-1
ISSN
2352-538X
DOI
https://doi.org/10.2991/cisia-15.2015.141How to use a DOI?
Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Y.Y Ma
AU  - F. Chen
AU  - Z.X Sun
PY  - 2015/06
DA  - 2015/06
TI  - New Evaluation Model on Web Site Credibility
BT  - Proceedings of the International Conference on Computer Information Systems and Industrial Applications
PB  - Atlantis Press
SP  - 516
EP  - 519
SN  - 2352-538X
UR  - https://doi.org/10.2991/cisia-15.2015.141
DO  - https://doi.org/10.2991/cisia-15.2015.141
ID  - Ma2015/06
ER  -