Empirical Study on Continued Participation Intention of Virtual Community Users Based on Social Cognitive Theory

DOI

10.2991/cesses-19.2019.231How to use a DOI?

Keywords

self-efficacy; community climate; outcome expectation; continued consume; continued contribution

Abstract

Purpose/significance: From the psychological view, this paper analyzes the factors that affect the continued participation of virtual community combined with social cognition theory. Method/process: this study builds a conceptual model and Design a questionnaire about the virtual community users' continued participation intention, and used SPSS 17.0 and Amos 18.0 to analyze the collected data. Result/conclusion: results show that self-efficacy, community climate and outcome expectation have significant positive effects on continued consume; community climate and outcome expectation have significant positive effects on continued contribution; self-efficacy has no significant positive influence on continued contribution. The results can provide theoretical guidance for designing virtual community platform, and improve members' continued participation.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhuolin Cao
PY  - 2019/10
DA  - 2019/10
TI  - Empirical Study on Continued Participation Intention of Virtual Community Users Based on Social Cognitive Theory
BT  - Proceedings of the 2nd International Conference on Contemporary Education, Social Sciences and Ecological Studies (CESSES 2019)
PB  - Atlantis Press
SP  - 1030
EP  - 1034
SN  - 2352-5398
UR  - https://doi.org/10.2991/cesses-19.2019.231
DO  - 10.2991/cesses-19.2019.231
ID  - Cao2019/10
ER  -