Research on the Expression Tendency of Minimalism in Logo Design Under the Influence of Contemporary Aesthetic Trends

DOI

10.2991/cesses-19.2019.171How to use a DOI?

Keywords

minimalism; logo design; style

Abstract

Minimalism design is one of the modern design styles that are popular with the public and aesthetic needs. This paper mainly studies the origin and development of minimalism, and analyzes the application of the minimalist design method in the logo design under its trend. This paper also analyzes the style characteristics of minimalism and its advantages and influences, experiences different minimalist ideas, masters the essence of minimalism, and lets the simple but not simple, get rid of the complicated design style deeply rooted in the hearts of the people.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ruirui Fan
PY  - 2019/10
DA  - 2019/10
TI  - Research on the Expression Tendency of Minimalism in Logo Design Under the Influence of Contemporary Aesthetic Trends
BT  - Proceedings of the 2nd International Conference on Contemporary Education, Social Sciences and Ecological Studies (CESSES 2019)
PB  - Atlantis Press
SP  - 756
EP  - 759
SN  - 2352-5398
UR  - https://doi.org/10.2991/cesses-19.2019.171
DO  - 10.2991/cesses-19.2019.171
ID  - Fan2019/10
ER  -