The Dissemination and Reception of Female Leadership Images in Television Dramas under a Cross-Cultural Background

DOI

10.2991/978-2-38476-380-1_6How to use a DOI?

Keywords

Cross-cultural dissemination; Television drama; Female leadership image; Audience reception

Abstract

This article aims to explore the interaction mechanisms between the dissemination of female leadership images in television dramas and audience reception in cross-cultural exchanges. It also examines how cultural differences impact the dissemination and reception of these images. By analyzing dissemination strategies and their relationship with audience reception across various cultural backgrounds, the study reveals that successful cross-cultural dissemination of female leadership images requires a deep respect for cultural differences. Establishing emotional connections with audiences through both verbal and non-verbal symbols, while continuously adjusting the image to meet audience needs, is crucial. Additionally, audience acceptance of female leadership images is influenced by factors such as cultural identity and values, which adds layers of complexity and dynamism. The findings of this study provide valuable insights for understanding and enhancing the cross-cultural dissemination of female leadership images in television dramas. This research offers practical guidance for creators and broadcasters on aligning content with the cultural expectations and preferences of diverse audience groups, leading to greater acceptance and resonance of female leadership portrayals.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Moying Wang
PY  - 2025
DA  - 2025/03/18
TI  - The Dissemination and Reception of Female Leadership Images in Television Dramas under a Cross-Cultural Background
BT  - Proceedings of the 4th International Conference on Culture, Design and Social Development (CDSD 2024)
PB  - Atlantis Press
SP  - 47
EP  - 55
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-380-1_6
DO  - 10.2991/978-2-38476-380-1_6
ID  - Wang2025
ER  -