Gender Stereotypes in the NiShuiHan Mobile Game: Reflections and Challenges

DOI

10.2991/978-2-38476-380-1_3How to use a DOI?

Keywords

Cold hand swimming against the current; Gender stereotype; Sexism; Embodied communication; Gender exercise

Abstract

At present, the game space has become an important expression space, in the specific situation of the mobile game world, the interaction between the player and the game, the interaction between the player and the player, to a certain extent, it shows the players’ cognition of gender culture in the game culture space. On a certain level, players will transplant the gender cognition in real life to the mobile game world, and show it through exercises in the game space. In order to reveal how the game shapes the reality perceived by the players, what kind of gender exercises the players perform in the game, and what kind of gender bias is behind this behavior. From the perspective of personal communication, based on the theory of gender performance, this paper starts from the gender performance of game players by means of in-depth interview, participatory observation and text analysis. The purpose of this paper is to explore the discipline and rebellion behind the gender exercise behavior of game players along the two paths of discourse and technology. The study found that the realistic gender cultural tendency still dominates the gender culture in the game space, and the gender performance behavior of game players in the game is still affected by the gender order in the social culture. In addition, the discipline from technology affects the gender cognition and performance behavior of game players in a more covert way.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Zihao Wang
PY  - 2025
DA  - 2025/03/18
TI  - Gender Stereotypes in the NiShuiHan Mobile Game: Reflections and Challenges
BT  - Proceedings of the 4th International Conference on Culture, Design and Social Development (CDSD 2024)
PB  - Atlantis Press
SP  - 13
EP  - 22
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-380-1_3
DO  - 10.2991/978-2-38476-380-1_3
ID  - Wang2025
ER  -