Proceedings of the 3rd International Conference on Culture, Design and Social Development (CDSD 2023)

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The Effect of Enterprise Innovation on Sustainable Business Performance

Authors
Shuhua Nan1, Kanokporn Chaiprasit1, *
1Faculty Of Business Administration, Rajamangala University of Technology Thanyaburi, Pathum Thani, 12110, Thailand
*Corresponding author. Email: kanokporn_c@rmutt.ac.th
Corresponding Author
Kanokporn Chaiprasit
Available Online 26 March 2024.
DOI
10.2991/978-2-38476-222-4_19How to use a DOI?
Keywords
Enterprise Innovation; Sustainable Business Performance; Structural Equation Model
Abstract

Innovation in the workplace may encourage companies to create new goods, penetrate new markets, and broaden their line of business. Not only can ongoing innovation help retain current clients, but it can also draw in new ones, increase market share, and enhance business performance overall and sustainably. The impact of enterprise innovation on the long-term financial success of manufacturing companies in China’s Jiangxi Province is examined in this study. This study created a structural equation model to investigate the link between the two and gathered first-hand information using a questionnaire. It was discovered via empirical research that enterprise innovation and sustainable company performance are positively correlated.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Culture, Design and Social Development (CDSD 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
26 March 2024
ISBN
978-2-38476-222-4
ISSN
2352-5398
DOI
10.2991/978-2-38476-222-4_19How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Shuhua Nan
AU  - Kanokporn Chaiprasit
PY  - 2024
DA  - 2024/03/26
TI  - The Effect of Enterprise Innovation on Sustainable Business Performance
BT  - Proceedings of the 3rd International Conference on Culture, Design and Social Development (CDSD 2023)
PB  - Atlantis Press
SP  - 160
EP  - 168
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-222-4_19
DO  - 10.2991/978-2-38476-222-4_19
ID  - Nan2024
ER  -