Building and Maintaining Brand Image Online to Attract Potential Customers

DOI

10.2991/978-2-38476-222-4_51How to use a DOI?

Keywords

digital age; brand image; online presence; strategies; best practices

Abstract

In the digital age, establishing and nurturing a strong brand image online is imperative for businesses looking to thrive in a highly competitive landscape. This paper delves into the strategies and best practices that businesses employ to create and sustain a compelling online brand presence, effectively engaging and attracting potential customers. We explore the role of website design, social media management, content marketing, and online reputation management in shaping brand image. By understanding these key elements, businesses can enhance their online brand identity and captivate the interest of prospective clients.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Chenyang Cui
PY  - 2024
DA  - 2024/03/26
TI  - Building and Maintaining Brand Image Online to Attract Potential Customers
BT  - Proceedings of the 3rd International Conference on Culture, Design and Social Development (CDSD 2023)
PB  - Atlantis Press
SP  - 411
EP  - 416
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-222-4_51
DO  - 10.2991/978-2-38476-222-4_51
ID  - Cui2024
ER  -