Innovative Strategies for Cultural and Creative Commodity Design: The Case of Made In Natural team

DOI

10.2991/978-2-38476-222-4_15How to use a DOI?

Keywords

Cultural and Creative Product Design; Innovation Strategies; Made In Nature team; Branding; Cultural Heritage

Abstract

With the rise of experience economy, cultural and creative industries have become the engine of economic development and cultural exchange. This study aims to reveal the innovation strategies of cultural and creative product design to enhance its market competitiveness and cultural influence. Following a qualitative research methodology, this study uses case studies to examine the strategies and practices adopted by “Made In Nature” team in the innovation of cultural and creative product design. Through in-depth analysis of successful cases, the study found that “Made in Nature” team has successfully created products with cultural depth and modern aesthetics by integrating traditional cultural elements with modern design concepts. Its marketing strategy highlights the importance of target market analysis, uniqueness and innovation, while effectively combining storytelling and cultural activities in brand communication. In addition, the branding strategy not only strengthens the company’s market position, but also promotes cultural heritage and innovation. This study provides new insights into the field of cultural and creative product design and innovation, as well as valuable references for researchers and practitioners in related fields.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Luoyu Chen
AU  - Yuheng Tao
AU  - Junliang Chen
PY  - 2024
DA  - 2024/03/26
TI  - Innovative Strategies for Cultural and Creative Commodity Design: The Case of Made In Natural team
BT  - Proceedings of the 3rd International Conference on Culture, Design and Social Development (CDSD 2023)
PB  - Atlantis Press
SP  - 127
EP  - 133
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-222-4_15
DO  - 10.2991/978-2-38476-222-4_15
ID  - Chen2024
ER  -