The Difficulties and Optimization Mechanism of Big Data Application in SMEs

DOI

10.2991/assehr.k.220109.081How to use a DOI?

Keywords

Big data; SMEs; Application; Difficulties; Optimization Mechanism

Abstract

In the era of digital economy, big data has become a strategic resource, and big data application capabilities have also become a strategic capability, which can effectively assist SMEs in precision marketing, enhancing corporate competitiveness, and achieving quality and efficiency improvements. However, the application of big data for SMEs is facing a series of difficulties such as insufficient understanding and lack of big data thinking, not enough investment and incomplete big data infrastructure, irregular management and low quality of basic big data, incomplete introduction and lack of big data talents. For this reason, it is necessary to raise awareness and establish big data thinking, increase investment and improve big data infrastructure, standardize management and improve the quality of basic big data, and pay equal attention to talent introduction and education, and strengthen the construction of big data talents.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Yi Liu
AU  - Pingxiu LI
PY  - 2022
DA  - 2022/01/24
TI  - The Difficulties and Optimization Mechanism of Big Data Application in SMEs
BT  - Proceedings of the 2021 International Conference on Culture, Design and Social Development (CDSD 2021)
PB  - Atlantis Press
SP  - 392
EP  - 396
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220109.081
DO  - 10.2991/assehr.k.220109.081
ID  - Liu2022
ER  -