Communication Strategy of Zhaojun Culture in Xingshan County Under the Background of Rural Revitalization

DOI

10.2991/assehr.k.220109.042How to use a DOI?

Keywords

Rural Revitalization; Zhaojun Culture; Communication Strategy

Abstract

Since the rural revitalization strategy was proposed, adjusting and optimizing the rural industrial structure and vigorously developing the rural cultural industry have become the focus of rural development. The Xingshan County in Yichang City, with a pleasant environment surrounded by mountains and renowned for Zhaojun culture, continuously enriches cultural resources, develops cultural industries to seek new growth, and finally achieves poverty alleviation. As the hometown of Zhaojun, one of the Four Beauties of ancient China, it boasts a profound cultural heritage. The county is committed to spreading Zhaojun culture with the integration of intangible cultural heritage and actively innovating and advancing with the times in the communication practice, which provides a practical and helpful reference for other places to realize beautiful rural poverty alleviation.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Xiaodong Lei
AU  - Yunpu Chen
AU  - Xin Yang
PY  - 2022
DA  - 2022/01/24
TI  - Communication Strategy of Zhaojun Culture in Xingshan County Under the Background of Rural Revitalization
BT  - Proceedings of the 2021 International Conference on Culture, Design and Social Development (CDSD 2021)
PB  - Atlantis Press
SP  - 208
EP  - 213
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220109.042
DO  - 10.2991/assehr.k.220109.042
ID  - Lei2022
ER  -