Proceedings of the 2024 2nd International Conference on Digital Economy and Management Science (CDEMS 2024)

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CEOs’ Green Innovation Awareness in Manufacturing Companies: Enhancing Environmental Performance through Supply Chain Integration

Authors
Suyang Liu1, *
1College of Design and Engineering, National University of Singapore, Singapore, Singapore
*Corresponding author. Email: liu_suyang@u.nus.edu
Corresponding Author
Suyang Liu
Available Online 29 August 2024.
DOI
10.2991/978-94-6463-488-4_8How to use a DOI?
Keywords
CEO’s green innovation awareness; Sustainability; Supply chain integration
Abstract

This article primarily investigates the impact of CEOs’ green innovation awareness on corporate environmental performance, introducing green supply chain integration as an intermediary variable and green innovation and green innovation protection as moderating variables. Drawing on 500 questionnaire responses collected from manufacturing companies, the study employs regression analysis and correlation analysis in SPSS, revealing a significant positive correlation between CEOs’ green innovation awareness and corporate environmental performance. Green supply chain integration is divided into green supplier integration, green internal integration, and green customer integration, showing a significant mediating effect. Green innovation protection, as a moderating variable, has a notable effect, whereas the moderating impact of green innovation itself is less distinct. In summary, these results provide insights for the sustainable development of green supply chains in manufacturing enterprises. Companies need to enhance the green innovation awareness of their CEOs and the internal protection of green innovation rights. Additionally, attention to the integration of green supply chains is crucial for promoting sustainable corporate development.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 2nd International Conference on Digital Economy and Management Science (CDEMS 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
29 August 2024
ISBN
978-94-6463-488-4
ISSN
2352-5428
DOI
10.2991/978-94-6463-488-4_8How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Suyang Liu
PY  - 2024
DA  - 2024/08/29
TI  - CEOs’ Green Innovation Awareness in Manufacturing Companies: Enhancing Environmental Performance through Supply Chain Integration
BT  - Proceedings of the 2024 2nd International Conference on Digital Economy and Management Science (CDEMS 2024)
PB  - Atlantis Press
SP  - 70
EP  - 85
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-488-4_8
DO  - 10.2991/978-94-6463-488-4_8
ID  - Liu2024
ER  -