Proceedings of 5th Borobudur International Symposium on Humanities and Social Science 2023

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Unlocking the Potential: The Diverse Impacts of User-Generated Content on Tourism Promotion

Authors
Prihatin Dwihantoro1, *, Dwi Susanti1, Pristi Sukmasetya1, Moch. Imron Rosyidi2
1University of Muhammadiyah Magelang, Magelang, Indonesia
2University of Trunojoyo Madura, Bangkalan, Indonesia
*Corresponding author. Email: pdwihantoro@unimma.ac.id
Corresponding Author
Prihatin Dwihantoro
Available Online 2 August 2024.
DOI
10.2991/978-2-38476-273-6_86How to use a DOI?
Keywords
UGC; Tourism; Spectacle society
Abstract

This research was conducted in the Kalibiru Tourism Area, Kulonprogo, Yogyakarta Special Region to describe other impacts or side effects of using user-generated content as a tourism promotion media in Kalibiru Yogyakar-ta. The conceptual approach used is the concept of a spectacle society from Jean Baudrillard. This qualitative research method is a case study by con-ducting in-depth interviews with informants according to the judging crite-ria, namely the manager of the Kalibiru tourist area. Research results show that various innovations in the use of UGC can attract tourists to come to Kalibiru. However, the digitization of this destination, or what is more of-ten called selfie spots has not been able to bring visitors sustainably. It is due to visitors’ lack of experience if only photo or selfie spots offer what is offered. So the use of UGC that is not wise can cause the talkative presence of net citizens, which leads to the instability of visitors in tourist areas.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of 5th Borobudur International Symposium on Humanities and Social Science 2023
Series
Advances in Social Science, Education and Humanities Research
Publication Date
2 August 2024
ISBN
978-2-38476-273-6
ISSN
2352-5398
DOI
10.2991/978-2-38476-273-6_86How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Prihatin Dwihantoro
AU  - Dwi Susanti
AU  - Pristi Sukmasetya
AU  - Moch. Imron Rosyidi
PY  - 2024
DA  - 2024/08/02
TI  - Unlocking the Potential: The Diverse Impacts of User-Generated Content on Tourism Promotion
BT  - Proceedings of 5th Borobudur International Symposium on Humanities and Social Science 2023
PB  - Atlantis Press
SP  - 824
EP  - 832
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-273-6_86
DO  - 10.2991/978-2-38476-273-6_86
ID  - Dwihantoro2024
ER  -